In an interview with Maria Kądzielska-Koper for Do Rzeczy, Michał Owerczuk discussed how artificial intelligence is transforming the creative industry. While synthetic media erodes the status of images as evidence and deepens trust issues, Owerczuk explained that AI also opens a new freedom for cinema by dramatically lowering the cost of visual complexity.
Owerczuk noted that scenes that once required a VFX team and months of labor can now be completed in weeks with significantly smaller crews. As an example, he cited his recent victory at the San Francisco vs Shanghai hackathon, where he took a production from initial idea to completion, including pipeline architecture, in four hours working entirely alone.
At the same time, AI is automating tasks across creative infrastructure, from storyboard generation to background casting. Owerczuk warned that as the standard shifts toward whether tools perform well enough, entry-level jobs are disappearing from the labor market, potentially leaving the industry without a future generation of senior professionals.
Owerczuk also contrasted international approaches to the technology. While many Western companies adopt AI mainly to cut costs and staff, he observed a more systemic approach during visits to South Korea and Japan, where AI is treated as infrastructure to expand productivity and team capabilities. For countries like Poland, he emphasized that decentralized production capabilities offer a historic chance to rival Hollywood visually through talent and ideas rather than sheer capital.
Original source: Do Rzeczy (in Polish).
Source: Do Rzeczy (opens in a new tab). Facts checked against the source on .
